App Store vs Google Play: Net Revenue Calculator •

See your real net in one clear summary

Step 1 · Period numbers

Gross revenue (USD) Total gross in USD for this period. Downloads in period Used to calculate RPM (net per 1,000 downloads).

Step 2 · Refunds & VAT (optional)

Refund rate % Share of revenue refunded in this period. VAT / sales tax % Average indirect tax rate across markets. Prices include VAT? If included, VAT is removed before fees.

Step 3 · Store fee setup

Apple App Store fee Select the tier that matches your account.

YTD gross before this period (USD) Only used for the tiered option. Google Play fee Tiered = first $1M at 15%, then 30%.

Your net revenue summary

Fill the fields and hit “Calculate”

Net revenue, store fees, effective fee rate & RPM per 1,000 downloads for both stores, in USD.

Assumptions: USD only. If VAT is included, it’s removed before refunds and fees. Refunds reduce the base before platform fees. Apple uses the selected tier. Tiered Google: 15% up to first $1M (using your YTD), then 30%. RPM = Net ÷ Downloads × 1,000. Educational estimates only.

Updated: September 25, 2025

Quick FAQs

Does this work for subscriptions as well as IAPs?

Yes. Pick the fee tier that matches how your subscription or IAP revenue is treated. The formulas are the same.

How is the Google tiered rule applied?

Use the tiered 15%/30% option and enter your YTD gross before this period. We apply 15% up to $1,000,000 and 30% above.

What happens with VAT and refunds?

If VAT is included in your prices, we strip it out first, then apply refunds, then store fees. If VAT is on top, enter gross before tax and leave the toggle at “No”.

Why is everything in USD only?

For clear reporting across regions. Convert from other currencies to USD before using the tool.

What does RPM mean here?

RPM is net revenue per 1,000 downloads. It helps you compare monetization performance across platforms and campaigns.

How to read and use your net revenue summary

1. One box, one story

This calculator keeps everything in a single aligned box so you can answer: “What do we actually keep from Apple and Google?” fast, without UI clutter.

2. Start with clean inputs

Use one period at a time, in USD, with matching downloads.

3. Make refunds and VAT honest

Refunds and VAT adjust the base before platform fees so you don’t overstate net.

4. Mirror the real store rules

Apple tiers via dropdown; Google can be flat 15, flat 30, or tiered 15%/30% using your YTD.

5. Read the output like a mini P&L

Each side shows net, fee, effective rate, RPM, and the shared post-adjustment base.

6–8. Use it live, track trends, and always reconcile with real payouts.

Formula snapshot

1. If VAT inclusive: Base₀ = Gross ÷ (1 + VAT%). Else: Base₀ = Gross.

2. Refunds: Base = Base₀ × (1 − Refund%).

3. Apple: Feeₐ = Base × AppleRate; Netₐ = Base − Feeₐ.

4. Google:

Tiered: 15% while YTD + this period ≤ $1,000,000, 30% above.
Flat: apply chosen rate to Base.

5. Net𝗀 = Base − Fee𝗀; Effective fee = Fee ÷ Base; RPM = Net ÷ Downloads × 1,000.