App Store vs Google Play: Net Revenue Calculator (15%/30%)
Calculate net revenue and RPM for App Store and Google Play in USD
Quick FAQs
Does this work for subscriptions as well as IAPs?
Yes. Choose the fee tier that matches how your subscription or IAP revenue is treated. The formulas are the same.
How is the Google tiered 15%/30% rule applied?
Select the tiered option and enter your year-to-date gross before this period. The calculator applies 15% up to $1,000,000 and 30% to revenue above that, for this period’s base.
What happens with VAT and refunds?
If prices include VAT, VAT is stripped out first, then refunds are applied, then store fees are calculated. If VAT is on top, enter gross before tax and leave the toggle at “No”.
Why USD-only?
To keep comparisons clean. Convert local currency payouts to USD before using the tool so both stores share one baseline.
What does RPM mean here?
RPM is net revenue per 1,000 downloads. It helps you compare monetization across platforms, campaigns, and time periods.
How to read your App Store vs Google Play net
1. One box, two platforms
The summary box mirrors what you and your finance team care about: a single adjusted revenue base after VAT and refunds, then parallel lines for Apple and Google showing fees, net, effective rate, and RPM. Same inputs, same assumptions, no styling tricks hiding the spread.
2. Use clean, matching inputs
Work one period at a time in USD. Match gross and downloads to the same window. If payouts arrive in multiple currencies, convert to USD first, then plug in one number. Sloppy periods or mixed currencies break comparison more than any fee rule.
3. Make VAT and refunds do their job
If your sticker prices are VAT-inclusive, some of that top-line is never yours. The calculator removes that slice before applying refunds and store fees so your effective take is not inflated. Refunds also reduce the fee base since not all gross is billable.
4. Mirror Apple tiers simply
For Apple you just pick the right tier: standard 30% or 15% where eligible. The result shows the implied effective rate on your adjusted base, which may differ slightly from the headline rate if your inputs include VAT/refund effects.
5. Handle Google’s tiered fees without a spreadsheet
Google’s first-$1M-at-15%-then-30% rule is easy to mis-estimate. With the tiered option and your year-to-date gross, the calculator splits this period’s base into the 15% and 30% buckets automatically, then surfaces the true effective rate. Flat 15% or 30% options cover accounts on simplified agreements.
6. Read RPM as your cross-platform sanity check
RPM (net per 1,000 downloads) compresses a messy funnel into one comparable number. If Google shows a higher RPM than Apple, you are either pricing, promoting, or retaining better there—or your fee setup differs. If both RPMs look weak, you need a product or funnel fix, not just a store migration.
7. Use differences as decisions, not trivia
A few points of effective fee spread compound hard at scale. The summary lets you see whether experiments like regional pricing, free trials, or subscription pushes are moving net in the right direction per store, not just gross.
8. Always reconcile to real payouts
This tool is deliberately lightweight and deterministic. It does not fetch live console data, handle every edge-case program, or replace your payout reports. Treat it as a fast scenario and communication layer: if the summary and your actual payouts disagree, debug assumptions before scaling spend.
Formula snapshot
1. If VAT inclusive: Base₀ = Gross ÷ (1 + VAT%). Otherwise: Base₀ = Gross.
2. Refunds: Base = Base₀ × (1 − Refund%).
3. Apple: Feeₐ = Base × AppleRate; Netₐ = Base − Feeₐ.
4. Google:
- Tiered: 15% up to remaining room under $1,000,000 YTD, 30% above.
- Flat:
Fee𝗀 = Base × Rate.
5. Net𝗀 = Base − Fee𝗀. Effective fee = Fee ÷ Base. RPM = Net ÷ Downloads × 1,000.