Rumble Ad Revenue & RPM Estimator

Turn Rumble views and RPM into a revenue range in USD

Step 1 · Traffic & RPM assumptions
Step 2 · Range & revenue share
Rumble ad revenue summary
Enter views · USD revenue estimate

Add your monthly views and RPM assumptions to see low, mid, and high creator ad revenue estimates for Rumble.

Assumptions: Model uses a simple RPM (revenue per 1,000 views) approach for ad revenue. Gross ad revenue = Views ÷ 1,000 × RPM. Creator revenue = Gross ad revenue × creator revenue share %. Low and high scenarios are based on a symmetric RPM range around your typical RPM. Defaults assume a mid RPM of $3.00 and a ±$1.50 range, which roughly matches many third-party estimates for Rumble ads. Tool estimates ads only. It does not include Rumble subscriptions, tips, licensing deals, or off-platform brand sponsorships.
Updated: November 22, 2025

How to use this Rumble ad revenue calculator

This Rumble ad revenue & RPM estimator turns your monthly views and a reasonable RPM range into low, mid, and high earnings estimates. It’s built for creators who want to set realistic revenue goals, compare niches, or sense-check income claims without building a full spreadsheet.

1. Plug in your monetized monthly views

Start with the Monthly Rumble views box. Use the number of monetized views you’re seeing in your Rumble analytics, or the monthly view target you’re planning for. You can also run it at the channel, show, or single-video level — the math is the same as long as the views line up with the RPM you’re assuming.

2. Add a realistic “typical” RPM

RPM (“revenue per mille”) is how much ad revenue you earn per 1,000 views. For Rumble, third-party reports usually place RPM in a wide range depending on niche, geography, and licensing, often roughly $0.25–$5.00 per 1,000 views or more for strong channels. Use your own data where possible — divide your ad revenue by your views and multiply by 1,000 to get a personal RPM.

3. Set the RPM range width

Because Rumble RPM can swing with seasonality, advertiser demand, and video performance, the calculator builds a simple range: low RPM = typical RPM − spread and high RPM = typical RPM + spread. For example:

  • Typical RPM = $3.00
  • RPM range ± = $1.50
  • Low RPM = $1.50 · High RPM = $4.50

This gives you conservative and optimistic scenarios around your usual performance without needing separate inputs.

4. Choose an estimated creator revenue share

Rumble positions itself as a creator-first platform, with public claims and third-party breakdowns often citing creator revenue shares around 60% of ad revenue or higher, depending on licensing and distribution deals. If you want to model pure gross ad revenue, set the Creator revenue share to 100%. Otherwise, leave it at 60% or plug in the share you believe is most accurate for your channel.

5. Read the breakdown and adjust your goals

After you hit Calculate, the summary shows:

  • low, mid, and high gross ad revenue based on your RPM range,
  • low, mid, and high creator revenue after the revenue share, and
  • the effective net RPM you keep as a creator.

Use the Copy summary button to paste scenario results into Notion, Google Sheets, or a content planning doc so you can compare Rumble RPM and payouts with YouTube, Kick, or other platforms.

This tool focuses on ad revenue only. Rumble also offers additional monetization options like sponsorships, licensing deals, and subscriptions. Treat this calculator as a fast baseline for “pure ads” and layer in your other revenue streams separately.

How the Rumble RPM and revenue math works

This calculator models Rumble ad earnings the same way most creators think about YouTube Ads: RPM × views, then applying a creator revenue share.

Let:

  • V = monetized views for the period,
  • Rmid = your typical RPM (USD per 1,000 views),
  • S = creator revenue share as a decimal (for example 0.60 for 60%),
  • Δ = RPM spread (range half-width in USD).

The calculator builds a symmetric range:

Rlow = max(0, Rmid − Δ)
Rhigh = Rmid + Δ

Gross ad revenue at each point in the range is:

Grosslow = (V ÷ 1,000) × Rlow
Grossmid = (V ÷ 1,000) × Rmid
Grosshigh = (V ÷ 1,000) × Rhigh

Creator revenue after the revenue share is:

Creatorlow = Grosslow × S
Creatormid = Grossmid × S
Creatorhigh = Grosshigh × S

The effective net RPM you keep as a creator in the mid scenario is just:

Net RPM = Rmid × S

Because Rumble RPM and revenue share can vary by licensing choice, embedded player usage, geography, and advertiser mix, this model is intentionally simple. It’s designed to produce a clear, directional earnings range you can use in planning — not a precise forecast to the cent.

References and further reading